social-media-marketing

How Link Building can Help Increase your Sites traffic

Site ranking has become one of the most important things for businesses across the world. Ranking high in Google and some other search engines is now synonymous to business growth. When a business website ranks high in the search engine, it means that customers (both current and prospective) can easily locate such website online and purchase their products and services. However, the reverse is the case with low ranking websites.

Interestingly, businesses can increase their site ranking and draw more website traffic in several ways such as SEO, social media marketing and so forth. However, one of the most important ways of increasing website traffic and leads is link building. The concept of link building is not new; it is as old as websites and search engines are. Link building is a way of interconnecting websites; allowing users to access one website from another and for search engines to easily crawl through websites.

Link building can help businesses increase their site traffic in several ways. Some of these ways are shortly outlined.

Google Looks out for Quality Links

One of the most important parameters used by Google in ranking websites is the quality of links they build. Of course, both quantity and quality could come to play but quality weighs far greater than quantity when it comes to link building. The density of a particular link in your site is immaterial. In other words, if a given link is linked several times in your site, Google will consider is as just one link. The concept of relationship and referral matters so much to Google and therefore if you are linked to a quality website, chances are your brand also has high quality.

Amazing Users’ Traffic

The essence of link building is for users to easily visit your site from another site. This means that linking to a quality site can increase the volume of your website traffic remarkably. The extent of the increase could be unprecedented and usually depend on the product and the type of site you are linked to. It is a form of online recommendation and when it comes from a trusted site, users can confidently contact you for their required services or products.

Link building with good content

Link building is immaterial if you don’t have good content. Google encourages white hat SEO but frowns at black hat SEO because people cross the defining line to build links using several fraudulent approaches. One of the best practices in link building is quality content creation. Good contents carry natural attraction power and will likely attract links to you. Of course, there is no guarantee but you stand at a better chance with good content than with a bad one.

To build a sustainable link, it is recommended that you follow white hat SEO practices. Black hat SEO practices may seem to be more profitable at the onset but the end results are usually disastrous and could attract a lot of penalties from Google that might put your business to risk.

Why link building is important to improve your sites traffic

Why link building is important to improve your sites traffic

Link building is one of the most effective ways to build your website and brand online, making it an authority and a flagship in your industry. The importance of website traffic cannot be overemphasized. It is perhaps the determining factor between a successful and unsuccessful business today, especially in a highly competitive industry. Business owners employ several strategies to outmatch their competitors. Online marketing appear to be the most sensible approach, especially because most of the customers can now be found online but effective online marketing requires the basic components of link building, SEO, and social media marketing.

Link building is extremely important. It can help you to improve your website traffic and leads in a remarkably way as mentioned below.

An important Search Engine Ranking Factor

Moz.com recently published an article on the search engine ranking factors. The article identified domain-level link features and page-level link features as the two most important ranking factors. Of course, content and keyword factors are equally important but the survey showed that link building is more important in ranking websites. Evidently, website traffic is determined by site ranking because the higher the rank of a site on the search engine the greater the chances of users visiting such site.

Google considers it important

Google is perhaps the king of the search engine and has since been an authority in the field. Interestingly, link building is one of the most important factors considered by Google (of course, the search engine giant considers a lot of other factors). The authority and quality of the site you are linked to are used by Google in determining your site rank. This makes it highly important for businesses, especially startups to ensure that they are linked to a quality link. On the other hand, linking to a bad link will makes Google to view you in the negative light. This might attract some penalties and sanctions that could reduce your site rank or even harm your business.

Link Building helps for Seamless Site Navigation

The essence of link building is to enable users to easily access one site from another. Hence, users can easily access a site and even trust in their products, offerings and services, especially when such site is linked to a trusted and authority site. Thus, link building could be a way to improve your sales, grow your business and convert potential visitors to reliable customers.

Link building is similar to business recommendation. When you are linked to a quality site, users will be made to believe that such site endorses your products and services. This could be a good way for startups to get hands on in the market and grow their brand. Google is up and doing to penalize website that employ bad practices in link building and other SEO strategies. The usefulness of link building can never be overemphasized. It is a highly important factor in increasing website traffic and leads as well as in growing a business.

seo traffic

3 Ways to Successfully Link Build to Increase Website Traffic

Link building is not a new concept. It is one of the most important pillars of internet marketing and when properly done, it can be useful in drawing tremendous website traffic and leads. To achieve the required success in link building, it must be done properly. Most businesses hire professionals who charge them a lot of money for SEO and link building and in most cases, little or no results are achieved. Of course, you can link build your site and increase website traffic all by yourself. You simply have to follow some interesting and well-defined steps as would be enumerated below.

White Hat SEO Link Building

Link building is an SEO strategy and just like every other SEO strategy, it could be black hat or white hat. White hat SEO strategies are legit approaches whereas black hat practices are considered fraudulent and penalizable. Black hat SEO link building could include link building to a non-existent link, using spammy links, broken links, and so forth.

White hat SEO is the best practice. It involves link building organically and making sure that you have a fresh and engaging content. The concept of content is very important to Google. Google cares about the content users read and therefore does everything it takes to ensure that quality contents would earn you a good ranking.

Attract Links Naturally

Of course, you can attract links naturally. This is where the power of “good contents” comes to play. Good contents are attractive. Everybody wants to associate with, link to and refer to such contents and such association and linking could make your site go viral. Most website owners think that volumes of contents will fetch them the website traffic they need but this is not true. You need “quality” not “quantity” to rank high in the search engine. Interestingly, once users identify you for your high quality contents, you would become the center of focus in the industry and market.

Leverage the Power of Social Media

Social media is perhaps the most powerful tool when it comes to online marketing. Of course, SEO is remarkably powerful but social media is trendy and efficient. When you combine wonderful SEO practices like link building with social media marketing, the sky would simply become your starting point. You can maximize the power of the social media in link building to grow your brand and generate tremendous volumes of website traffic and leads.

One of the best ways to do this is by creating a social media handle, profile or group and posting high quality contents in the group. It will interest you to know that users are on the search for professionals that will provide solutions to their needs. If you make yourself the solution to users’ needs, you can be sure that they will visit your link and endorse your products and services.

Take advantage of the power of social media and link building to build your reputation, your brand, as well as your audience and maximize your website traffic and leads. With social media and effective link building, you can attract traffic naturally and therefore build your business seamlessly.